HTML Email Templates Graphic Design / Web Development CGU Insurance

CGU required a fresh appraoch to their email communications, allowing for more personalised, 1-to-1 communications with both customers and brokers..

I designed a series of email templates for the Salesforce Marketing Cloud platform that would be easy to use and flexible for marketers with no HTML knowledge required.

Personalised Content

Blocks of content were designed to present dynamically generated content based on the the customer’s profile, using Marketing Cloud’s rigorous segmentation capabilities..

Modular Content Blocks

The templates were designed and developed in blocks that could be rearranged and repurposed according to the marketers needs.

Every device and client

The final EDMS would designed to work on over 20 different email clients and render beautifully at any device size.