100 Years Microsite
Wattyl required a social media enabled microsite that leveraged the 100 year anniversary of the company re-engage customers with their brand.
The campaign included a historical timeline detailing the history of Wattyl, and a competition for customers to win Wattyl products.
Graphic concepts by Mary Cuy. UI design and development by me.
Animation was used to engage users to explore the historical timeline on both desktop and mobile devices.
Facebook and Twitter APIs were leveraged to create a seemless sharing process for individual elements of the Timeline and Tom’s Painting Tips.
Pages were designed to be hosted on Marketo to allow accurate capturing of lead data through a custom validating form.